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By Seth Godin on October 22, 2009  |  Comments 0

There isn’t one bestseller list

Corey showed me the list of the most popular Wikipedia articles.

It’s insane. It makes no sense. It has rock stars, dead dictators and body parts on it.

Huh? If you look at the top music of December, 1971, they’re all songs…

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By Seth Godin on October 20, 2009  |  Comments 0

Crowded at the top

In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every  #1 song on the Billboard charts.

In the 260 weeks that accounted for the first half of the 1970s, it was 26. (hat tip to…

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By Seth Godin on October 18, 2009  |  Comments 0

Less than zero

The long tail is real, but sometimes the longest parts reach underwater. When there’s enough choices, it means that some things will never get picked.

Charles Blow reports in the NY Times that:

“A study last year conducted by members of PRS for
Music, a…

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By Seth Godin on October 17, 2009  |  Comments 0

Sinusitus relief

30,000,000 people suffer from sinusitis, making it the most popular (!) disease in the US. I’ve had it off and on for years.

After much research, I’d like to share three tips:

This book is the single best one on the topic. It’s…

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By Seth Godin on October 15, 2009  |  Comments 0

Building books that sell in the digital age

Jeff sent over this video, which I didn’t know was online. It’s almost two years old, and more informal (and a lot more self-focused) than my usual talks.

In my presentations, I don’t often go into detail about the tactics I’ve used…

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By Seth Godin on October 13, 2009  |  Comments 0

Sell like you buy

Here are the two most common pleas I hear from marketers,

“Our product is as remarkable as we can make it, and we’re trying really hard and it’s very important to us that people buy it, but despite our hard work,…

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