Author Archive for Mike Lawson
Mike is freelance writer, editor and publisher. His area of expertise is internet marketing consultations with a concentration in copywriting for the Web. Mike lives on a small farm in Kentucky and works as a freelancer from home; when not writing short stories, novels and poetry for fun. Learn more from Mike about effectively marketing your business here: Cutting-edge internet marketing information, products and services: One-Stop Internet Marketing Shop. Custom web content, articles and copywriting from an established professional writing service: Words That Sell.
How to Engage Your Audience with Good Articles
The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. By providing the service with keywords and a title for your custom articles, you’ll guide the writer on how to effectively engage your audience.
Article Marketing Automation Is Your New Time Machine
Let’s face it: the Internet is huge and difficult at best to cover easily. If you run an online business, you need to use every available asset in the tool box to get your word out in front of the competition. But that leaves you with another problem – where will the time come from to get it all done?
7 Steps to High Impact Email Marketing
The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn’t matter how large a list is, if the quality is missing in it it won’t convert worth a hoot. But there is a solution, if you’re willing to put the work in it that it requires.
Four Great Tips for Aspiring Copywriters
It’s often a hard task in this Information Age to catch the eye of your target audience. If you’re fortunate enough to accomplish that much, then you’ve really achieved something. How does your target audience respond to your material?
Send a Boatload of Traffic to Your Site Quick, Easy and Free
If there’s one thing all internet marketers have in common, it’s the need for highly targeted traffic and lots of it. And the more the competition grows, the harder it is to come by.
Driving Free Targeted Traffic Can Be Quick, Easy and Affordable to Learn
Take some time to learn the basic search engine optimization skills needed to run a website effectively. Not only will you drive a better quality of targeted traffic to your site, but you’ll make more money with fewer visitors.
Black Monday: Is Your Business Ready for the Online Holiday Shopping Season 2009?
The most important marketing day of the year for many online retailers is fast approaching again. Black Monday; the Monday after Thanksgiving, marks the official start of the online holiday shopping season. But this year’s shopping trends are shaping…
What Do Article Directory Publishers Expect from Authors?
Article marketing remains one of the steadfast, true-blue marketing methods on the Internet. There are, however, certain things you must do to insure success at it. Equally important are things to avoid if you wish to garner the best results from your efforts.
Incoming! Getting Out From Under the Email Barrage
The slicky boys are getting slicker by the minute it seems and employing more and more less-than-candid marketing practices by the day. Run in, snatch your freebies and unsubscribe in the same breath. If you don’t, I guarantee your position will be overrun by the end of the week.
The Magic of Autoresponders and Email Marketing
Email marketing is still, by far, the most cost efficient and deadly effective means of marketing on the Internet today. It keeps you in contact with potential and existing customers, it allows you to develop a relationship with your client base and it can be highly automated to make you money even while you’re asleep or out of the office.
How to Leverage Targeted Traffic into Repeat Buyers
Do you know what the two most common, drop-dead deal breakers are for internet marketers? It’s not the lack of a supersonic website, a big bunch of high converting products to sell or a used car salesman’s silver tongue. It’s much more basic than that and occurs well before any of those would come into play anyway.
Driving Free Targeted Traffic Can Be Quick, Easy and Affordable to Learn
Take some time to learn the basic search engine optimization skills needed to run a website effectively. Not only will you drive a better quality of targeted traffic to your site, but you’ll make more money with fewer visitors. Let me qualify that statement a bit with this idea:
Hype Kills: Friends Don’t Let Friends Market Hyped
Have you been watching, I mean really watching, what has been going on in the internet marketing niche lately? It’s enough to puke a dog on a gut wagon.
Just Some Thoughts on a Sunday Morning
You know, sometimes it’s hard to stay motivated and on track in this world of entrepreneurship. I do hope that all of you put yourself in the category of entrepreneurs as that is exactly what being a freelancer is all about.
My Girl Show You Best Bonuses, Joe! That’s No Lie, GI!
There’s a major new product launch every day or two on the Internet it seems. You, and countless millions of others, are no doubt deluged with e-mails about them. You’re pounded into the ground with offers for the same product over and over again by an endless stream of “Guru” affiliate marketers until your nose bleeds.
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