Bluegrass Merchants » Mike Lawson

How to Engage Your Audience with Good Articles

Mike Lawson — Mon, 12 Oct 2009 14:45:23 +0000

The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. By providing the service with keywords and a title for your custom articles, you'll guide the writer on how to effectively engage your audience.

Article Marketing Automation Is Your New Time Machine

Mike Lawson — Sat, 10 Oct 2009 08:09:08 +0000

Let's face it: the Internet is huge and difficult at best to cover easily. If you run an online business, you need to use every available asset in the tool box to get your word out in front of the competition. But that leaves you with another problem - where will the time come from to get it all done?

7 Steps to High Impact Email Marketing

Mike Lawson — Mon, 05 Oct 2009 21:25:45 +0000

The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn't matter how large a list is, if the quality is missing in it it won't convert worth a hoot. But there is a solution, if you're willing to put the work in it that it requires.

Four Great Tips for Aspiring Copywriters

Mike Lawson — Fri, 18 Sep 2009 00:55:07 +0000

It's often a hard task in this Information Age to catch the eye of your target audience. If you're fortunate enough to accomplish that much, then you've really achieved something. How does your target audience respond to your material?

Send a Boatload of Traffic to Your Site Quick, Easy and Free

Mike Lawson — Tue, 15 Sep 2009 13:04:37 +0000

If there's one thing all internet marketers have in common, it's the need for highly targeted traffic and lots of it. And the more the competition grows, the harder it is to come by.

Driving Free Targeted Traffic Can Be Quick, Easy and Affordable to Learn

Mike Lawson — Thu, 03 Sep 2009 15:08:10 +0000

Take some time to learn the basic search engine optimization skills needed to run a website effectively. Not only will you drive a better quality of targeted traffic to your site, but you'll make more money with fewer visitors.

Black Monday: Is Your Business Ready for the Online Holiday Shopping Season 2009?

Mike Lawson — Mon, 31 Aug 2009 04:42:26 +0000

The most important marketing day of the year for many online retailers is fast approaching again. Black Monday; the Monday after Thanksgiving, marks the official start of the online holiday shopping season. But this year’s shopping trends are shaping…

What Do Article Directory Publishers Expect from Authors?

Mike Lawson — Mon, 17 Aug 2009 06:38:15 +0000

Article marketing remains one of the steadfast, true-blue marketing methods on the Internet. There are, however, certain things you must do to insure success at it. Equally important are things to avoid if you wish to garner the best results from your efforts.

Incoming! Getting Out From Under the Email Barrage

Mike Lawson — Wed, 05 Aug 2009 19:45:20 +0000

The slicky boys are getting slicker by the minute it seems and employing more and more less-than-candid marketing practices by the day. Run in, snatch your freebies and unsubscribe in the same breath. If you don't, I guarantee your position will be overrun by the end of the week.

The Magic of Autoresponders and Email Marketing

Mike Lawson — Mon, 06 Jul 2009 11:00:18 +0000

Email marketing is still, by far, the most cost efficient and deadly effective means of marketing on the Internet today. It keeps you in contact with potential and existing customers, it allows you to develop a relationship with your client base and it can be highly automated to make you money even while you're asleep or out of the office.