All Entries in the "Sales" Category

Foolish Consistency Is The Hobgoblin Of Poor Service

Author : Kevin Stirtz

With apologies to Ralph Waldo Emerson for paraphrasing his quote , here’s an easy way to make your company stand out from the rest, in a good way or in a bad way.

It’s…

Personalized Sales Letters Get Results Increased Response And Conversion Rates

Author : Michael Chris

If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates

One…

Capturing Your Target Audience

It’s often a hard task in this Information Age to catch the eye of your target audience If you are fortunate enough to accomplish that much, then you have really achieved something Whether it’s a catchy title, artwork, photograph or a banner on the Web, it really doesn’t matter The bottom line is that it did the job You got them to look at your material But what now?

Effective Sales Training Begins by Defining Your Desired Results

Author : Tommy Smith

Before you can begin to effectively train your sales team, you must first comprehend what you are trying to accomplish You need to know exactly where your numbers are, and where you want them to…