Bluegrass Merchants » Sales http://bluegrassmerchants.com Your "One-Stop Shop" for Internet Marketing and Promotional Resources Thu, 22 Oct 2009 05:50:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Foolish Consistency Is The Hobgoblin Of Poor Service http://bluegrassmerchants.com/reference-articles-by-category/business/business-management/foolish-consistency-is-the-hobgoblin-of-poor-service/ http://bluegrassmerchants.com/reference-articles-by-category/business/business-management/foolish-consistency-is-the-hobgoblin-of-poor-service/#comments Mon, 20 Oct 2008 06:03:42 +0000 Mike Lawson http://bluegrassmerchants.com/blog/?p=258 Author : Kevin Stirtz

With apologies to Ralph Waldo Emerson for paraphrasing his quote , here’s an easy way to make your company stand out from the rest, in a good way or in a bad way.

It’s…

]]> http://bluegrassmerchants.com/reference-articles-by-category/business/business-management/foolish-consistency-is-the-hobgoblin-of-poor-service/feed/ 0 Personalized Sales Letters Get Results Increased Response And Conversion Rates http://bluegrassmerchants.com/reference-articles-by-category/writing/personalized-sales-letters-get-results-increased-response-and-conversion-rates/ http://bluegrassmerchants.com/reference-articles-by-category/writing/personalized-sales-letters-get-results-increased-response-and-conversion-rates/#comments Thu, 18 Sep 2008 01:22:11 +0000 Mike Lawson http://bluegrassmerchants.com/blog/?p=158 Author : Michael Chris

If you have been around Direct Marketing or Internet Marketing for any time at all you have probably already heard how personalizing your sales message can increase your response rates and conversion rates

One…

]]> http://bluegrassmerchants.com/reference-articles-by-category/writing/personalized-sales-letters-get-results-increased-response-and-conversion-rates/feed/ 0 Capturing Your Target Audience http://bluegrassmerchants.com/reference-articles-by-category/writing/capturing-your-target-audience/ http://bluegrassmerchants.com/reference-articles-by-category/writing/capturing-your-target-audience/#comments Wed, 17 Sep 2008 01:13:39 +0000 Mike Lawson http://bluegrassmerchants.com/blog/?p=204 http://bluegrassmerchants.com/reference-articles-by-category/writing/capturing-your-target-audience/feed/ 0 Effective Sales Training Begins by Defining Your Desired Results http://bluegrassmerchants.com/reference-articles-by-category/marketing/internet-marketing/effective-sales-training-begins-by-defining-your-desired-results/ http://bluegrassmerchants.com/reference-articles-by-category/marketing/internet-marketing/effective-sales-training-begins-by-defining-your-desired-results/#comments Sat, 09 Aug 2008 13:03:42 +0000 Mike Lawson http://bluegrassmerchants.com/blog/?p=401 Author : Tommy Smith

Before you can begin to effectively train your sales team, you must first comprehend what you are trying to accomplish You need to know exactly where your numbers are, and where you want them to…

]]> http://bluegrassmerchants.com/reference-articles-by-category/marketing/internet-marketing/effective-sales-training-begins-by-defining-your-desired-results/feed/ 0