Bluegrass Merchants » Featured

There isn’t one bestseller list

Seth Godin — Thu, 22 Oct 2009 05:50:03 +0000

Corey showed me the list of the most popular Wikipedia articles.

It’s insane. It makes no sense. It has rock stars, dead dictators and body parts on it.

Huh? If you look at the top music of December,…

Crowded at the top

Seth Godin — Tue, 20 Oct 2009 05:02:51 +0000

In the 260 weeks from 1966 to 1970, there were only thirteen musical acts responsible for every #1 song on the Billboard charts.

In the 260 weeks that accounted for the first half of the 1970s, it was 26.…

Less than zero

Seth Godin — Sun, 18 Oct 2009 05:00:31 +0000

The long tail is real, but sometimes the longest parts reach underwater. When there’s enough choices, it means that some things will never get picked.

Charles Blow reports in the NY Times that:

“A study last

…

Sinusitus relief

Seth Godin — Sat, 17 Oct 2009 05:58:27 +0000

30,000,000 people suffer from sinusitis, making it the most popular (!) disease in the US. I’ve had it off and on for years.

After much research, I’d like to share three tips:

This book is the single best one…

Building books that sell in the digital age

Seth Godin — Thu, 15 Oct 2009 05:57:01 +0000

Jeff sent over this video, which I didn’t know was online. It’s almost two years old, and more informal (and a lot more self-focused) than my usual talks.

In my presentations, I don’t often go into detail about…

Sell like you buy

Seth Godin — Tue, 13 Oct 2009 05:55:23 +0000

Here are the two most common pleas I hear from marketers,

“Our product is as remarkable as we can make it, and we’re trying really hard and it’s very important to us that people buy it, but despite our…

“Hop in, I’ll drive.”

Seth Godin — Sun, 11 Oct 2009 05:52:33 +0000

Just because someone offers you a lift, doesn’t mean you have to take it.

In a joint venture or possible business arrangement, it’s reassuring when the other person offers to drive. “Leave it to me,” they might say, or,…

Seminar for good causes

Seth Godin — Thu, 08 Oct 2009 05:46:51 +0000

I haven’t done a live public seminar in a while, and I hope to announce two before the end of the year. Stay tuned.

I also haven’t done my favorite kind, though, which is a seminar for…

If Craigslist cost $1

Seth Godin — Tue, 06 Oct 2009 05:43:17 +0000

Some things are better when they’re not free.

If Craigslist charged a dollar for every listing, what would happen?

Well, the number of bogus listings and repetitive listings would plummet, making the site far easier to use.

The number…

7 Steps to High Impact Email Marketing

Mike Lawson — Mon, 05 Oct 2009 21:25:45 +0000

The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn't matter how large a list is, if the quality is missing in it it won't convert worth a hoot. But there is a solution, if you're willing to put the work in it that it requires.