Bluegrass Merchants » Email Marketing

7 Steps to High Impact Email Marketing

Mike Lawson — Mon, 05 Oct 2009 21:25:45 +0000

The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn't matter how large a list is, if the quality is missing in it it won't convert worth a hoot. But there is a solution, if you're willing to put the work in it that it requires.

Four Great Tips for Aspiring Copywriters

Mike Lawson — Fri, 18 Sep 2009 00:55:07 +0000

It's often a hard task in this Information Age to catch the eye of your target audience. If you're fortunate enough to accomplish that much, then you've really achieved something. How does your target audience respond to your material?

Incoming! Getting Out From Under the Email Barrage

Mike Lawson — Wed, 05 Aug 2009 19:45:20 +0000

The slicky boys are getting slicker by the minute it seems and employing more and more less-than-candid marketing practices by the day. Run in, snatch your freebies and unsubscribe in the same breath. If you don't, I guarantee your position will be overrun by the end of the week.

The Magic of Autoresponders and Email Marketing

Mike Lawson — Mon, 06 Jul 2009 11:00:18 +0000

Email marketing is still, by far, the most cost efficient and deadly effective means of marketing on the Internet today. It keeps you in contact with potential and existing customers, it allows you to develop a relationship with your client base and it can be highly automated to make you money even while you're asleep or out of the office.

How to Leverage Targeted Traffic into Repeat Buyers

Mike Lawson — Sun, 05 Jul 2009 05:41:34 +0000

Do you know what the two most common, drop-dead deal breakers are for internet marketers? It's not the lack of a supersonic website, a big bunch of high converting products to sell or a used car salesman's silver tongue. It's much more basic than that and occurs well before any of those would come into play anyway.

Are Your Chestnuts Roasting O’er a Burned Mailing List?

Mike Lawson — Tue, 23 Dec 2008 20:29:09 +0000

Judging from the number of offers I have spammed and lists I have unsubscribed to this holiday season, the answer is yes for a bunch of marketers out there. It could have easily been avoided though, had they simply stuck to the fundamentals of good email marketing practices. It's pretty late in the shopping season to be pointing all this out, but in reality, it applies all year around.

Email Marketing Success Tips

Mike Lawson — Wed, 24 Sep 2008 01:35:48 +0000

Author : Brian Rooney

3 Keys To Effective Email Marketing

Email marketing is becoming a popular tool for many small and home based businesses around the world

Email marketing allows businesses to eliminate expenses for things like paper,…

Writing Emails That Create Cash

Mike Lawson — Mon, 22 Sep 2008 01:40:06 +0000

Author : JD Reilly

Using email marketing to enhance the traffic and sales to your website can be a confusing process if you don’t understand the psychology of the market Email marketing can actually be a very effective tool…

7 Keys To AutoResponder Success

Mike Lawson — Sat, 20 Sep 2008 01:38:14 +0000

Author : Brian Rooney

The simple act of adding AutoResponders to your overall marketing and web strategy is one of the best ways to boost online sales

As an online marketer, you realize that building and managing a…