The Magic of Autoresponders and Email Marketing

All you hear about in the world of internet marketing is, “the money’s in the list.” Well, that’s partially true. The list will get you to the place where the money is, but it’s up to you to make the sale. But before you get that far, you have a little work in front of you to accomplish.

Email marketing is still, by far, the most cost efficient and deadly effective means of marketing on the Internet today. It keeps you in contact with potential and existing customers, it allows you to develop a relationship with your client base and it can be highly automated to make you money even while you’re asleep or out of the office.

Whole business models are built around nothing but email marketing and the use of autoresponders. What follows is the first installment of my ecourse: 7 Steps to High Impact Email Marketing. If you like what you see and want the rest of the training, you will have the chance to enroll at the end of this post. It’s a free course for now but I intend to market it in the near future. Get it while the getting is good, as they say.

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What’s An Autoresponder?

If you’ve ever asked for information online about a product or service or signed up for an ecourse or membership on the Internet, and received an instantaneous reply in your email inbox, an autoresponder program was responsible for delivering it.

Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received.

Just about every internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to collected e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on.

It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series. You are receiving this ecourse via an autoresponder.

Autoresponders are the most powerful internet marketing tool available. They are easy to use and once they’re set up, the entire marketing process is automated and instant.

When you use autoresponders, your internet business runs itself 24 hours a day. Launching an effective autoresponder campaign means the difference between a struggling business and a wildly successful one.

How Can You Make Money With Autoresponders?

Just about every online business will benefit by using autoresponders.

In fact, with a properly arranged campaign, an as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than many other forms of advertising.

Few sales are made by impulse buyers; particularly on the Internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you’ll see an explosive sales response.

This ecourse gives you all the information you’ll need to profit with autoresponders. You’ll learn how to:

* choose a topic that works best for you and your situation
* research your market
* find or develop great content that people want to buy
* start you own automated storefront web site
* tailor autoresponder messages for maximum effect
* build a powerful opt-in autoresponder list
* drive traffic to your site on autopilot

So, Where Do I Get An Autoresponder?

There are many good autoresponder services out there. Aweber is one such very popular and reputable service. I personally use and recommend Ultimate Marketing Center.

The UMC package comes complete with everything you’ll need to run an online business: hosting; autoresponders; support desk; membership and affiliate program software; product catalog and shopping carts. And much more.

All located in one place in your back office for ease of management.

And the cost is about the same ($20 +/- per month) for all of this as 1-month of autoresponder service alone costs at Aweber or most other autoresponder services.

Suit yourself, but the bottom line is you will need an autoresponder service of one kind or another. Go ahead and get that now if you don’t already have one in place.

This completes the introduction to the course. Next, we’ll take a look at the first step of seven in building your email marketing program:

Picking a Topic/Product for Your Email Marketing Campaign

If you liked this post and would like to sign up for the 7 Steps to High Impact Email Marketing, it’s easy to do. Just give us a retweet below and you will be redirected to the enrollment page:

Or, if you don’t Twitter, you can get our FREE report or enroll below:

Mike Lawson is a freelance writer, entrepreneur and internet marketing professional.
Grab my free report: 7 Steps to a Successful Email Marketing Program
Take the 7 Steps to High Impact Email Marketing ecourse.

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